Is There Such Thing as Free PR?

I get it, as a startup juggling VC pitches and a million product deadlines, marketing frequently falls to the bottom of the priority totem pole – especially when you don’t have the ideal budget to work with. So how do you give life to your company in a public way without tapping into precious funds?

Lucky for you we live in an age reigned by social media – where you can generate an interactive online community of fans (and some solid word-of-mouth marketing) without putting a single dime towards advertising/PR. Below are some tips to get started, but if you’re looking for some extra tips that are more specific to your company’s objectives, feel free to sign up for the next available office hours session with SHIFT Communications. We’ll be back at RocketSpace on Monday, Jan. 30, from 1-5:30 p.m. PT as part of Microsoft’s Bing Booster program.

Beam Expertise through your Blog

No one understands your company better than you. Launching a blog gives a voice, a personality, a mind and an expertise to your company that can position you as a thought leader in your industry while serving as your own company’s evangelist.

Don’t Be a Bore on Facebook

Don’t make the mistake of posting nothing but updates about your company and linkbacks to your blog. No one wants to visit a page where all the posts have your logo in front of it. Instead, tap your followers to work for you (it’s genius) by asking questions, hosting brainstorms and test groups. Crowdsourcing development motivates your fans to become more vested in your company because they feel like they are contributing to your success. Just be sure to thank them!

Get Busy Tweeting

…but please not about what you ate for breakfast. Twitter is the easiest and fastest way to expand your network. Follow reporters that cover your space and retweet their articles; engage in conversation with other industry experts; tweet at events that you attend and use the hashtags; suggest other people that should follow you. Once you’ve established your network, you’ll have a much more expansive audience for contests, product announcements and other news.

Kristine Lee is an Account Manager at SHIFT Communications.

Photo Credit: Sam LeVan